The Challenges of Starting a Business

The Challenges of Starting a Business

Starting a business is hard, but it’s not impossible. With the right mindset and perseverance, any entrepreneur can overcome the challenges of starting a business and achieving success. At SUUS, we want to share an authentic experience of what it takes. We hope you enjoy our point of view on:

  • time management
  • money management
  • perfectionism
  • comfort zone

Time Management

We worked in the jewellery industry for a long time, and we knew what deadlines we should expect. Working for someone and starting a business, you should have different expectations. It is different when you are a solo player and the new fish in the pond. Sometimes, it can feel like there is a lack of urgency from your manufacturers, or they ‘take their time’; therefore, all your deadlines get pushed further, and everything gets delayed. 

Money management

We are a 100% self-funded business, and money can be tight. There are many different ways to raise capital when starting a business; however, we chose the more complex way. We knew what product we wanted to launch and what quality to achieve. And these things cost, and when you are self-funded, you either need to lower your costs or take longer to save up. We have chosen the latter option – spread the cost over a more extended period, so we don’t have to make any cuts concerning our product. We are confident this strategy will payout; however, we had to make some cuts in our personal lives. Well, that’s the bittersweet side of entrepreneurship. 


You can view our business as our baby. We want it to be perfect! And it is entirely normal, and in our opinion, anyone who starts their passion business should strive for it. However, it is exhausting because everyone has a different level of perfectionism. For example, we had to send our pieces for remaking multiple times as sometimes they wouldn’t reach the perfection we expected. We learned a lot during this process. For example, every time we make a new piece, we provide a detailed quality checklist for our makers; therefore, they can understand what’s important to us and work towards it. 

Stepping out of our comfort zone

Starting something new and putting yourself out there can be scary. And we sometimes feel anxious, not knowing how it will go. We indeed like our vision, but how will people receive it? The list goes on and on. The critical point is to fight that little voice in your head, try to find a source for it and voice it out to someone close to you. But never let it go, because if not now, who will do it for you? Be bold. 

Please head to the about us page to read more about our story.

From Minimal to Statement: Discover the Trendiest Silver Earring Trends of the Season

Are you ready to take your earring game to the next level? Silver earrings are stealing the spotlight this season with their versatility and statement-making designs. Whether you prefer a minimalistic touch or bold styles, there’s a silver earring trend for everyone.

The minimalist trend is perfect if you’re a dainty and delicate jewellery fan. Look for small, understated silver hoops or studs that elevate your everyday look effortlessly. On the other hand, if you want to make a bold statement, opt for oversized silver earrings adorned with intricate details, such as high-polish geometric shapes. These show-stopping pieces are guaranteed to turn heads and add a touch of glamour to any outfit.

Silver earrings are not only fashionable but also timeless. The metallic hue complements every skin tone, and the cool tones of silver effortlessly pair with any outfit. Whether you’re dressing up for a special occasion or want to add a touch of elegance to your everyday style, silver earrings are the perfect accessory to complete your look.

Stay on-trend with the trendiest silver earring styles this season, and let your earrings do the talking.

Minimalistic silver earrings

If you’re a dainty and delicate jewellery fan, the minimalist trend is perfect for you. Minimalistic silver earrings are all about simplicity and understated elegance. Look for small, understated silver hoops or studs that elevate your everyday look effortlessly.

Minimalistic silver hoops are a timeless choice worn with any outfit. Opt for thin, delicate hoops that hug the earlobe for a subtle yet chic look. These earrings are perfect for adding a touch of elegance to your casual attire or complementing a more polished ensemble.

Stud silver earrings are another great option for those who prefer a minimalistic style. Choose silver studs in simple shapes like circles or squares for a sleek and sophisticated look. These versatile earrings can easily transition from day to night, making them a staple in every jewellery collection.

When wearing minimalistic silver earrings, it’s all about letting the simplicity speak for itself. Keep your hairstyle simple, and let the earrings take centre stage. Whether you’re wearing your hair up or down, these earrings will add a touch of effortless elegance to your overall look.

Hoop silver earrings

Hoop earrings have been a favourite among fashionistas for decades; this season, they’re back in full force.r earrings come in various sizes and designs, making them perfect for adding a bold statement to your outfit.

Opt for oversized silver hoops for a modern twist on the classic earring. These statement-making earrings are perfect for making a bold entrance. Look for hoops with unique details, such as textured surfaces or intricate engravings, to add an extra touch of style. Pair these earrings with a sleek updo and a simple, monochromatic outfit to let them shine.

Try medium-sized silver hoops if you prefer a more subtle take on hoop earrings. These earrings are versatile and can be worn casually and formally. They add a touch of sophistication to any look and are perfect for those who want to make a statement without going overboard.

Tiny silver hoops are perfect for those who want a more delicate and understated look. These earrings are perfect for everyday wear and can be worn with any outfit. Whether running errands or attending a brunch with friends, small silver hoops will effortlessly elevate your style.

Stud silver earrings

Stud silver earrings are a classic choice that never goes out of style. These earrings are perfect for a more refined and polished look. Studs come in various sizes and designs, allowing you to find the ideal pair to suit your style.

For a minimalist look, opt for small silver studs. These earrings are perfect for adding a subtle touch of elegance to your everyday attire. Choose studs with simple shapes such as hearts, stars, or flowers to add a playful element to your look.

If you want to make a bolder statement, oversized silver studs are the way to go. Look for studs with intricate designs and embellishments, such as pearls or gemstones. These earrings are perfect for special occasions or for adding a touch of glamour to your evening ensemble.

When wearing stud silver earrings, it’s essential to consider the placement. You can mix and match different stud earrings to create a unique and personalized look if you have multiple ear piercings. Alternatively, you can wear a single statement stud in one ear and a smaller stud in the other ear for a trendy asymmetrical look.

Care and maintenance tips for silver earrings

Proper care and maintenance are essential to keep your silver earrings looking their best. Here are a few tips to help you preserve the beauty of your silver earrings:

1. Store your silver earrings in a cool, dry place to prevent tarnishing. Avoid storing them in direct sunlight or humid environments.

2. Clean your silver earrings regularly using a soft or silver polishing cloth. Avoid using harsh chemicals or abrasive materials that can damage the silver.

3. Remove your silver earrings before swimming, showering, or participating in physical activities. This will prevent them from coming into contact with water or sweat, which can cause tarnishing.

4. Avoid exposing your silver earrings to harsh chemicals such as perfume, hairspray, or cleaning products. These chemicals can tarnish the silver and damage any gemstones or embellishments.

5. If your silver earrings have gemstones or pearls, take extra care when cleaning them. Use a soft brush or a damp cloth to gently clean the surface of the gemstones or pearls, being careful not to scratch or damage them.

By following these simple care tips, you can ensure that your silver earrings remain beautiful and shiny for years to come.


Silver earrings are a must-have accessory for any fashion-forward individual. Whether you prefer a minimalistic touch or bold statement pieces, there’s a silver earring trend for everyone. From delicate hoops to elegant studs, silver earrings can effortlessly elevate your style and add a touch of glamour to any outfit. So why wait? Explore the trendiest silver earring styles of the season and let your earrings do the talking.

Ever wondered what quality SUUS jewellery is made of?

As passionate jewellery designers running a small business, we often get questions about the materials used in our creations. Today, we’re excited to give you a behind-the-scenes look at the elements that make SUUS jewellery special.

Sterling Silver 925 Hallmark: Unveiling the Elegance

At the heart of many SUUS designs lies the exquisite Sterling Silver 925 hallmark. But what exactly does this mean? Sterling silver is an alloy containing 92.5% pure silver and 7.5% other metals, typically copper. The 925 hallmark is your assurance of quality and authenticity. To read more about hallmarking procedures, please visit Birmingham’s Assay Office’s official website.

Benefits of Sterling Silver 925:

  • Durability: Adding other metals enhances the strength of the silver, making it more resilient for everyday wear.
  • Timeless Beauty: Sterling silver boasts a classic, lustrous appearance that stands the test of time.
  • Hypoallergenic: Perfect for those with sensitive skin, sterling silver is less likely to irritate.

18ct Gold Vermeil: A Touch of Luxury

When elevating the elegance of SUUS jewellery, 18ct Gold Vermeil takes centre stage. This process involves a thick layer of 18-carat gold bonded onto sterling silver, resulting in a luxurious finish that exudes opulence.

Benefits of 18ct Gold Vermeil:

  • Affordable Luxury: Get the look and feel of solid gold without the hefty price tag.
  • Long-Lasting Shine: The thick gold layer ensures your jewellery retains its radiant lustre over time.
  • Versatility: The warm glow of gold complements a wide range of styles and outfits.

Anti-Tarnish Coating: Preserving Beauty Beyond Time

We apply a protective anti-tarnish coating to ensure your SUUS jewellery remains as stunning as the day you received it. Tarnishing occurs when metals react with elements in the air, but our coating acts as a shield, keeping your pieces looking flawless.

Benefits of Anti-Tarnish Coating:

  • Extended Longevity: Shielding against tarnish helps your jewellery maintain its brilliance for extended periods.
  • Minimal Maintenance: Enjoy the beauty of your pieces with less effort, as the coating reduces the need for frequent cleaning.
  • Everyday Wear: With anti-tarnish protection, you can confidently incorporate your SUUS jewellery into your daily wardrobe.

At SUUS, crafting beautiful and enduring pieces is not just a business; it’s a passion. Every design is infused with a commitment to quality, ensuring each piece becomes a cherished part of your personal style journey.

So, the next time you adorn yourself with SUUS jewellery, know that you’re not just wearing accessories — you’re embracing a story of craftsmanship, quality, and timeless elegance.

Elevate Your Style with Sterling Silver Half-Hoop Earrings: A Jewellery Staple for Every Wardrobe 

Elevate your style and make a statement with our sterling silver half-hoop earrings – the staple of every wardrobe. Whether you’re heading to a glamorous event or want to add a touch of sophistication to your everyday look, these earrings are the perfect accessory to complete any outfit.

Crafted from high-quality sterling silver, these half-hoop earrings exude elegance and timeless appeal. Their sleek and minimalist design effortlessly blends with any style, making them versatile pieces that can be worn for any occasion. The silver’s smooth curves and polished finish add a touch of understated glamour, making these earrings a true fashion staple.

Not only do these earrings enhance your style, but they also exude a sense of confidence and finesse. The lightweight design ensures comfort throughout the day, while the convenient clasp allows easy wear and removal.

Invest in sterling silver half-hoop earrings and elevate your style to new heights. With their enduring beauty and versatility, these earrings are essential to any jewellery collection. Discover the perfect pair that reflects your unique personality and makes a lasting impression.

The versatility of sterling silver half-hoop earrings

Sterling silver half-hoop earrings are a versatile accessory that can add a touch of elegance to any outfit. They are perfect for formal and casual occasions and can be worn with various styles. Whether you’re dressing up for a night out or running errands during the day, these earrings are a great choice.

One of the best things about half-hoop earrings is their ability to complement different face shapes. They can soften sharp features and accentuate the cheekbones, making them a flattering choice for all face types. The half-hoop design adds visual interest to your look without being too overwhelming.

Another significant aspect of these earrings is their ability to be paired with other jewellery. They can be worn alone for a minimalist look or paired with other pieces for a more dramatic effect. They also complement other silver pieces, making them a great addition to a jewellery collection.

How to choose the right size and style of sterling silver half hoop earrings

Choosing the right size and style of sterling silver half-hoop earrings can make all the difference in how they look on you. When selecting a pair, consider your face shape, hair length, and personal style.

For those with longer hair, larger half-hoop earrings can help balance out the face’s proportions. However, smaller half-hoop earrings can work just as well for those with shorter hair or smaller features. It is essential to choose a size that complements your facial structure and doesn’t overpower it.

When it comes to style, there are several options to choose from. Classic sterling silver half-hoop earrings have a simple, elegant look that can work with any outfit. For those who want to add some sparkle, there are options with cubic zirconia or other gemstones. Half-hoop earrings also feature unique designs, such as twisted or braided silver.

Ultimately, choosing a pair of half-hoop earrings that reflect your style and make you feel confident is essential.

Caring for and maintaining sterling silver half-hoop earrings

To ensure that your sterling silver half-hoop earrings maintain their beauty and shine, taking proper care of them is essential. Here are some tips for caring for and maintaining your earrings:

– Store your earrings in a dry, cool place to prevent tarnishing.

– Avoid exposing your earrings to harsh chemicals, such as perfumes or cleaning products.

– Clean your earrings regularly with a soft cloth to remove dirt or oils.

– If your earrings become tarnished, use a silver polishing cloth to restore their shine.

– Take your earrings off before swimming or showering to prevent damage.

Following these simple tips, you can keep your sterling silver half-hoop earrings looking beautiful for years. To read more about silver jewellery care, we have a dedicated blog post here.

Conclusion: The timeless beauty of half-hoop earrings

Half-hoop earrings are a timeless and versatile accessory that can elevate any outfit. With their sleek and minimalist design, they can be worn for any occasion and complement various styles. Choosing the right size and style and caring for your earrings properly can help maintain their beauty for years.

Investing in a pair of high-quality half-hoop earrings is a great way to add a touch of elegance to your jewellery collection. Whether you’re looking to dress up for a special occasion or add some sophistication to your everyday look, these earrings are the perfect accessory.

Tarnish-Free: Tips for Silver and Gold-Plated Jewellery

Silver and gold-plated jewellery can be a beautiful addition to any outfit, but unfortunately, they can tarnish over time, leaving them looking dull and discoloured. However, with some proper care and attention, you can prevent your silver and gold-plated jewellery from tarnishing and keep it looking as good as new. In this blog post, we’ll be sharing some tips on how to prevent silver and gold-plated jewellery from tarnishing.

Store Your Jewelry Properly

When you’re not wearing your silver or gold-plated jewellery, it’s important to store it properly to prevent tarnishing. Ideally, it would be best if you stored your jewellery in a dry and cool place. Avoid storing your jewellery in direct sunlight or a humid environment, as this can speed up tarnishing. Keep your jewellery in a box or pouch to prevent it from getting scratched or damaged.

Read more about jewellery storage.

Avoid Contact with Chemicals

Chemicals can cause damage to your silver or gold-plated jewellery and can accelerate the tarnishing process. Avoid wearing your jewellery using chemicals such as cleaning products, perfumes, hairsprays, and lotions. If you must use these products, remove your jewellery beforehand.

Remove Jewelry Before Swimming

Chlorine and salt water can cause serious damage to silver and gold-plated jewellery. If you plan to go swimming, removing your jewellery beforehand is important to prevent tarnishing. This includes activities like going to the beach or using a hot tub.

Clean Your Jewelry Regularly

Cleaning your jewellery regularly can help prevent tarnishing and keep it looking its best. Use a soft, non-abrasive cloth to clean your jewellery and avoid using harsh chemicals or abrasive materials. You can also use a jewellery cleaning solution specifically designed for silver or gold-plated jewellery.

We recommend using Connoisseurs Silver Cleaning Bath.

Avoid Over-Cleaning

While cleaning your jewellery is important, over-cleaning can be just as damaging as not cleaning it. Over-cleaning can strip the metal of its protective layer, which can accelerate the tarnishing process. Clean your jewellery only when necessary, and be gentle when doing so.

Wear Your Jewelry Often

Believe it or not, wearing your jewellery regularly can actually help prevent tarnishing. The natural oils in your skin can help keep your jewellery shiny and prevent it from tarnishing. If you’re not wearing your jewellery regularly, it’s more likely to tarnish.

Get Your Jewelry Professionally Cleaned

If your jewellery has already started to tarnish, it may be time to take it to a professional jeweller for cleaning. They can use specialized equipment and cleaning solutions to remove any tarnish and restore your jewellery to its original shine.

In conclusion, silver and gold-plated jewellery can be a beautiful addition to any outfit, but it requires proper care and attention to keep it looking its best. By following the tips outlined in this blog post, you can prevent your jewellery from tarnishing and keep it looking as good as new for years to come.

Unlock the Secrets to Perfect Jewellery Storage and Maintenance

The critical point in suitable jewellery storage and maintenance is ensuring that each piece has enough room and that the box is not overfilled. The image of an overflowing jewellery box might give an illusion that you have a lot of jewellery; however, over time, the precious metal will get scratched and lose its shine. Also, chains can get tangled with other pieces, which is damaging to them and frustrating. 


A proper storage box will also allow you to organise your jewellery correctly. Ideally, it would be best not to mix diamond jewellery with other gemstone jewellery, as diamond is the hardest mineral; therefore, it can scratch other gemstones. 

Also, it would help if you kept precious metals, like silver, gold, and platinum, separate from costume jewellery, usually made of non-precious metals. Most of the time, non-precious metals can oxidise and tarnish, speeding up the silver tarnish process.

More extensive and more expensive pieces are worth keeping in separate pouches, which will protect them from scratching and retain their lustre. 

Up keeping 

To ensure that your jewellery looks new, there are a few tips on storing it after wearing it. 

After wearing your jewellery, before putting it back in the storage box, wipe it clean with a special jewellery wipe. This way, you will remove all unnecessary dirt, oils, and moisturisers and minimise the tarnishing process. Also, that will ensure your jewellery is ready to wear next time. 

Also, inspect your jewellery before and after wearing it. If you have noticed any damage or any other wear and tear, most jewellers can fix it. 

Jewellery is an investment that requires proper care and storage to ensure that it retains its value and beauty for many years. Storing jewellery properly helps protect it from damage, such as scratches, tarnishing, and breakage. The following tips will help you store and organise your jewellery to keep it looking its best for a long time.

Suitable Storage Options

Jewellery boxes are the most common storage option for many people. A jewellery box is a container designed to store different types of jewellery, such as necklaces, bracelets, earrings, and rings. Jewellery boxes come in different sizes, shapes, and designs, so you can choose one that suits your style and needs.

Another popular storage option is a jewellery armoire. A jewellery armoire is a free-standing piece of furniture with multiple drawers and compartments for storing different types of jewellery. Some jewellery armoires come with a lock and key, which provides added security for your valuables.

If you have an extensive jewellery collection, you may want to consider a wall-mounted jewellery organiser. A wall-mounted organiser is a space-saving option that allows you to store and display your jewellery decoratively and functionally.

Read about our packaging and how you can reuse it for storage.

Organising Your Jewelry

Once you have chosen the right storage option, it’s time to organise your jewellery. Here are some tips to help you keep your jewellery organised:

Separate your jewellery by type: Store your necklaces, bracelets, earrings, and rings separately to avoid tangling and scratching.

Use jewellery trays: Jewelry trays are a great way to organise your jewellery by type and keep it within easy reach.

Use jewellery pouches or bags: For delicate jewellery, such as pearls and other gemstones, use soft jewellery pouches or bags to protect them from scratches and further damage.

Label your jewellery: If you have an extensive collection of jewellery, labelling each piece can help you keep track of what you have and where it’s stored.

Maintaining Your Jewelry

Proper maintenance is essential for keeping your jewellery looking its best. Here are some tips for maintaining your jewellery:

Clean your jewellery regularly: Dirt, oils, and other substances can accumulate on your jewellery over time, causing it to lose its shine and lustre. Use a soft-bristled brush and a mild cleaning solution to clean your jewellery.

We recommend using Connoisseurs Silver Cleaning Products.

Avoid exposure to chemicals: Chemicals like chlorine can damage your jewellery. Avoid wearing your jewellery when swimming or using cleaning products.

Store your jewellery in a dry place: Moisture can cause your jewellery to tarnish and corrode over time. Store your jewellery in a dry place, such as a box or armoire.

Take your jewellery off before exercising: Sweat can cause your jewellery to tarnish and corrode over time. Take your jewellery off before exercising to avoid damage.

Inspect your jewellery regularly: Inspect your jewellery regularly for signs of damage, such as loose stones or broken clasps. If you notice any damage, take your jewellery to a professional jeweller for repair.


Storing and maintaining your jewellery correctly is essential for keeping it looking its best for many years. Whether you choose a jewellery box, armoire, or wall-mounted organiser, please store your jewellery in a dry place and keep it organised by type. Clean your jewellery regularly and avoid exposure to chemicals and moisture to prevent damage. By following these tips, you can enjoy your jewellery for many years.

SUUS Jewellery Quality Factors: High-Quality Metals, Unique Design & Brand Story

Jewellery has been a part of human culture for thousands of years. From simple pieces made of natural materials like shells and stones to the intricate works of art that adorn the wealthiest people in our society, jewellery has always been a symbol of status, beauty, and personal expression. But when it comes to buying jewellery, not all pieces are created equal. If you’re looking for high-quality jewellery that will last a lifetime, there are a few key factors to keep in mind. In this post, we’ll be discussing the quality factors of SUUS jewellery, a brand known for its high-quality pieces made from precious metals like gold and silver, with a unique design and brand story.


The first and most important quality factor to consider when buying jewellery is the materials used to make it. Precious metals like gold and silver have been used to make jewellery for centuries, and for a good reason. They are both beautiful and durable, able to withstand the test of time and retain their value. SUUS Jewelry uses high-quality precious metals in all of its pieces, ensuring that each piece is made to last. The gold used in SUUS jewellery is 18 karat, which means it is 75% pure gold, while the silver used is sterling silver, which is 92.5% pure silver. These high-quality metals not only ensure the longevity of the piece but also give it a beautiful, lustrous finish that will catch the eye of anyone who sees it.


The second quality factor to consider when buying jewellery is the finish. Even the highest quality materials can look lacklustre if they are not finished properly. SUUS Jewelry takes great care in ensuring that each piece is finished to the highest standard. Their pieces have a smooth, polished finish that not only enhances their beauty but also ensures that they are comfortable to wear. Rough edges or poorly finished details can irritate the skin and cause discomfort, which is why SUUS pays close attention to every detail of the finishing process.


The third quality factor to consider when buying jewellery is the design. While the materials and finish are important, the design is what sets each piece of jewellery apart and makes it unique. SUUS Jewelry prides itself on its unique and innovative designs that are both contemporary and timeless. Their pieces are created with a focus on clean lines, geometric shapes, and simplicity. Each piece is carefully crafted to be both beautiful and functional, with attention paid to the smallest details. The result is a collection of jewellery that is both elegant and edgy, perfect for those who want to make a statement with their accessories.


Finally, the fourth quality factor to consider when buying jewellery is the brand story. A brand’s story can give a piece of jewellery added meaning and significance, making it more than just a beautiful object but also a symbol of something greater. SUUS Jewelry was founded by two friends with a passion for design and a desire to create jewellery that was both beautiful and meaningful. Our brand story is one of creativity, passion, and a commitment to excellence. Each piece of SUUS Jewelry is designed with care and intention, and the brand’s dedication to quality is evident in every piece they create.

Read about us here.

In conclusion, SUUS Jewelry is a brand that embodies all of the quality factors that make a piece of jewellery truly special. From the high-quality precious metals used to make each piece to the impeccable finish, unique design, and meaningful brand story, SUUS Jewelry is a collection of accessories that are both beautiful and timeless. If you’re looking for high-quality jewellery that will last a lifetime while also making a statement, SUUS is a brand that is worth considering.