The Challenges of Starting a Business

The Challenges of Starting a Business

Starting a business is hard, but it’s not impossible. With the right mindset and perseverance, any entrepreneur can overcome the challenges of starting a business and achieving success. At SUUS, we want to share an authentic experience of what it takes. We hope you enjoy our point of view on:

  • time management
  • money management
  • perfectionism
  • comfort zone

Time Management

We worked in the jewellery industry for a long time, and we knew what deadlines we should expect. Working for someone and starting a business, you should have different expectations. It is different when you are a solo player and the new fish in the pond. Sometimes, it can feel like there is a lack of urgency from your manufacturers, or they ‘take their time’; therefore, all your deadlines get pushed further, and everything gets delayed. 

Money management

We are a 100% self-funded business, and money can be tight. There are many different ways to raise capital when starting a business; however, we chose the more complex way. We knew what product we wanted to launch and what quality to achieve. And these things cost, and when you are self-funded, you either need to lower your costs or take longer to save up. We have chosen the latter option – spread the cost over a more extended period, so we don’t have to make any cuts concerning our product. We are confident this strategy will payout; however, we had to make some cuts in our personal lives. Well, that’s the bittersweet side of entrepreneurship. 


You can view our business as our baby. We want it to be perfect! And it is entirely normal, and in our opinion, anyone who starts their passion business should strive for it. However, it is exhausting because everyone has a different level of perfectionism. For example, we had to send our pieces for remaking multiple times as sometimes they wouldn’t reach the perfection we expected. We learned a lot during this process. For example, every time we make a new piece, we provide a detailed quality checklist for our makers; therefore, they can understand what’s important to us and work towards it. 

Stepping out of our comfort zone

Starting something new and putting yourself out there can be scary. And we sometimes feel anxious, not knowing how it will go. We indeed like our vision, but how will people receive it? The list goes on and on. The critical point is to fight that little voice in your head, try to find a source for it and voice it out to someone close to you. But never let it go, because if not now, who will do it for you? Be bold. 

Please head to the about us page to read more about our story.

Ever wondered what quality SUUS jewellery is made of?

As passionate jewellery designers running a small business, we often get questions about the materials used in our creations. Today, we’re excited to give you a behind-the-scenes look at the elements that make SUUS jewellery special.

Sterling Silver 925 Hallmark: Unveiling the Elegance

At the heart of many SUUS designs lies the exquisite Sterling Silver 925 hallmark. But what exactly does this mean? Sterling silver is an alloy containing 92.5% pure silver and 7.5% other metals, typically copper. The 925 hallmark is your assurance of quality and authenticity. To read more about hallmarking procedures, please visit Birmingham’s Assay Office’s official website.

Benefits of Sterling Silver 925:

  • Durability: Adding other metals enhances the strength of the silver, making it more resilient for everyday wear.
  • Timeless Beauty: Sterling silver boasts a classic, lustrous appearance that stands the test of time.
  • Hypoallergenic: Perfect for those with sensitive skin, sterling silver is less likely to irritate.

18ct Gold Vermeil: A Touch of Luxury

When elevating the elegance of SUUS jewellery, 18ct Gold Vermeil takes centre stage. This process involves a thick layer of 18-carat gold bonded onto sterling silver, resulting in a luxurious finish that exudes opulence.

Benefits of 18ct Gold Vermeil:

  • Affordable Luxury: Get the look and feel of solid gold without the hefty price tag.
  • Long-Lasting Shine: The thick gold layer ensures your jewellery retains its radiant lustre over time.
  • Versatility: The warm glow of gold complements a wide range of styles and outfits.

Anti-Tarnish Coating: Preserving Beauty Beyond Time

We apply a protective anti-tarnish coating to ensure your SUUS jewellery remains as stunning as the day you received it. Tarnishing occurs when metals react with elements in the air, but our coating acts as a shield, keeping your pieces looking flawless.

Benefits of Anti-Tarnish Coating:

  • Extended Longevity: Shielding against tarnish helps your jewellery maintain its brilliance for extended periods.
  • Minimal Maintenance: Enjoy the beauty of your pieces with less effort, as the coating reduces the need for frequent cleaning.
  • Everyday Wear: With anti-tarnish protection, you can confidently incorporate your SUUS jewellery into your daily wardrobe.

At SUUS, crafting beautiful and enduring pieces is not just a business; it’s a passion. Every design is infused with a commitment to quality, ensuring each piece becomes a cherished part of your personal style journey.

So, the next time you adorn yourself with SUUS jewellery, know that you’re not just wearing accessories — you’re embracing a story of craftsmanship, quality, and timeless elegance.

The Ultimate Guide to Finding Exquisite Jewellery in Birmingham

Immerse yourself in the exquisite jewellery world in Birmingham, where tradition meets innovation. From the historic Jewellery Quarter to upscale boutiques, this ultimate guide is your key to discovering the city’s most stunning and unique pieces. As proud members of Jewellery Quarter, please check out our unique SUUS story.

If you’re looking for unique engagement rings or a stunning statement necklace, Birmingham has various options for every style and occasion. From classic diamond solitaires to modern and artistic designs, the jewellery scene in Birmingham has something for everyone. SUUS also offers personalized design consultations, so feel free to message us and we will contact you to discuss your design requirements.

Embark on a journey through Birmingham’s jewellery landscape. Discover where to find talented artisans, learn about the latest trends, and explore the artistry that makes Birmingham a top destination for all things sparkly and beautiful.

Let this guide be your companion as you navigate the dazzling world of Birmingham’s jewellery, where every piece tells a story, and every purchase becomes a cherished memory.

The history of jewellery in Birmingham

Birmingham has a long history in jewellery. It became known for metalworking and jewellery production in the 18th century. The Jewellery Quarter is famous for innovation and craftsmanship, earning Birmingham the title “City of a Thousand Trades.”

The tradition of making jewellery in Birmingham has been passed down through generations. Skilled artisans blend traditional techniques with modern styles to create exceptional, high-quality pieces. Birmingham is recognized as a global leader in the jewellery industry, known for its craftsmanship and contemporary designs.

The city’s jewellery heritage is showcased in its wide range of jewellery options, each displaying the craftsmanship and expertise that Birmingham is known for.

If you would like to learn more about the Jewellery Quarter and its history, visit the Jewellery Quarter Museum.

Types of exquisite jewellery available in Birmingham

Birmingham’s jewellery scene encompasses various styles and designs, catering to every taste and preference. Whether searching for classic, vintage-inspired pieces or contemporary, avant-garde creations, you’ll find an impressive selection.

Birmingham’s jewellery collection is diverse and captivating, from beautiful engagement rings to elegant bracelets and earrings. Local artisans and designers create unique pieces that reflect personal style and tell a unique story.

Birmingham’s jewellery scene is known for its unique designs and use of unconventional materials. The city values craftsmanship and creativity, resulting in diverse jewellery options showcasing excellence and innovation.

Popular jewellery stores and designers in Birmingham

Birmingham has many jewellery stores and designers that contribute to its reputation as a top destination for beautiful jewellery. From well-known brands to small shops known for their custom creations, shoppers have diverse options for exceptional jewellery.

The Jewellery Quarter is a special place for people who love and collect jewellery. It has a mix of small, independent jewellers and well-known brands. Visitors to the Jewellery Quarter can explore and find unique pieces that reflect Birmingham’s jewellery tradition.

Birmingham has a variety of high-end boutiques and flagship stores that display a wide range of jewellery. Whether you’re looking for a unique piece or a special gift, the jewellery stores in Birmingham have something to offer. Each visit is sure to be a magical experience.

Factors to consider when buying exquisite jewellery

When embarking on the quest for exquisite jewellery in Birmingham, it’s essential to consider several factors that can influence your purchasing decisions. From understanding the significance of hallmarks and certifications to evaluating the quality of gemstones and metals, being informed about the intricacies of jewellery acquisition can enhance your overall shopping experience.

Additionally, craftsmanship, design integrity, and ethical sourcing play pivotal roles in discerning the value and authenticity of jewellery pieces. By delving into the nuances of jewellery selection, you can make informed choices that align with your preferences and uphold the standards of excellence that define Birmingham’s jewellery offerings.

Furthermore, engaging with knowledgeable experts and seeking personalized guidance can provide invaluable insights into the world of exquisite jewellery, empowering you to make meaningful acquisitions that resonate with your individual style and ethos.

Where to get bespoke jewellery in Birmingham

Birmingham’s reputation for bespoke jewellery is synonymous with unparalleled artistry and personalized craftsmanship. The city’s artisans and designers are renowned for translating individual visions into bespoke creations that encapsulate the essence of uniqueness and distinction.

Whether a custom engagement ring designed to symbolize a lifetime of love and commitment or a bespoke necklace crafted to commemorate a special milestone, Birmingham’s ateliers are adept at bringing bespoke jewellery dreams to life. Collaborating with skilled artisans allows you to embark on a creative journey where every aspect of the piece, from design concept to material selection, is tailored to your desires.

The commissioning of bespoke jewellery in Birmingham celebrates creativity and collaboration, resulting in one-of-a-kind treasures embodying the essence of self-expression and personal narrative.

Custom jewellery options in Birmingham

Birmingham has a variety of custom jewellery options. You can personalize your jewellery by adding engravings, birthstone accents, or design modifications. This allows you to add special meaning to your pieces that reflect your emotions and experiences.

Whether you want to personalize your jewellery or work together to design something unique, the custom jewellery options in Birmingham can enhance the sentimental value and emotional significance of your accessories. Skilled artisans and designers can help you explore various customizations, turning jewellery into cherished heirlooms that reflect your individuality and personal story.

Tips for finding the best deals on exquisite jewellery

Navigating the world of fine jewellery in Birmingham can be a rewarding experience. With the right insights, you can secure the best deals. Whether looking for investment pieces or more budget-friendly options, a strategic approach to jewellery shopping can lead to delightful discoveries.

Keeping track of special sales, exclusive events, and time-limited deals can help you find beautiful jewellery at great prices. You can make smart decisions when buying jewellery by building relationships with trustworthy jewellers and staying up-to-date with industry trends and market changes.

Being open to exploring pre-owned and vintage jewellery can help you discover unique and historically significant pieces. It’s a great way to acquire exquisite jewellery with exciting stories behind them. To confidently navigate Birmingham’s jewellery scene, follow these tips to uncover exceptional finds that match your preferences.

Caring for and maintaining exquisite jewellery

Acquiring exquisite jewellery is just the beginning of a lifelong relationship with these precious adornments. Proper care and maintenance are essential to ensure your jewellery retains its allure and brilliance for years. Birmingham’s jewellery experts emphasize the significance of adopting best practices for caring for and preserving your cherished pieces.

From understanding the appropriate methods for cleaning and storing jewellery to availing professional services for routine maintenance and repairs, safeguarding the integrity of your exquisite jewellery is paramount. By adhering to expert recommendations and investing in quality care products, you can uphold the splendour and longevity of your jewellery collection, allowing each piece to continue enchanting and captivating for generations.

Staying updated on new care techniques and industry developments helps you adapt your maintenance routines to keep your jewellery as beautiful as the day you bought it.


In Birmingham, the jewellery scene reflects the city’s long history of creativity, skill, and innovation. From the traditional Jewellery Quarter to the modern designs of local artists and craftsmen, Birmingham’s jewellery captures the essence of uniqueness, grace, and timelessness.

As you visit Birmingham’s various jewellery stores, workshops, and boutiques, let the city’s rich jewellery heritage guide you. Be inspired to find pieces that reflect your style and aspirations. Whether you’re looking for custom-made creations that tell your story or timeless classics that exude elegance, Birmingham offers you a journey of beauty and refinement. Each purchase will become a treasured legacy.

With this guide, you will have a wonderful experience exploring Birmingham’s beautiful jewellery. The city’s jewellery scene combines tradition, innovation, and artistry, offering unique and remarkable pieces. Create unforgettable memories with carefully selected jewellery that will bring joy and sparkle.

Please check out the Jewellery Quarter Page to see events and what’s happening in the area.

SUUS Jewellery Quality Factors: High-Quality Metals, Unique Design & Brand Story

Jewellery has been a part of human culture for thousands of years. From simple pieces made of natural materials like shells and stones to the intricate works of art that adorn the wealthiest people in our society, jewellery has always been a symbol of status, beauty, and personal expression. But when it comes to buying jewellery, not all pieces are created equal. If you’re looking for high-quality jewellery that will last a lifetime, there are a few key factors to keep in mind. In this post, we’ll be discussing the quality factors of SUUS jewellery, a brand known for its high-quality pieces made from precious metals like gold and silver, with a unique design and brand story.


The first and most important quality factor to consider when buying jewellery is the materials used to make it. Precious metals like gold and silver have been used to make jewellery for centuries, and for a good reason. They are both beautiful and durable, able to withstand the test of time and retain their value. SUUS Jewelry uses high-quality precious metals in all of its pieces, ensuring that each piece is made to last. The gold used in SUUS jewellery is 18 karat, which means it is 75% pure gold, while the silver used is sterling silver, which is 92.5% pure silver. These high-quality metals not only ensure the longevity of the piece but also give it a beautiful, lustrous finish that will catch the eye of anyone who sees it.


The second quality factor to consider when buying jewellery is the finish. Even the highest quality materials can look lacklustre if they are not finished properly. SUUS Jewelry takes great care in ensuring that each piece is finished to the highest standard. Their pieces have a smooth, polished finish that not only enhances their beauty but also ensures that they are comfortable to wear. Rough edges or poorly finished details can irritate the skin and cause discomfort, which is why SUUS pays close attention to every detail of the finishing process.


The third quality factor to consider when buying jewellery is the design. While the materials and finish are important, the design is what sets each piece of jewellery apart and makes it unique. SUUS Jewelry prides itself on its unique and innovative designs that are both contemporary and timeless. Their pieces are created with a focus on clean lines, geometric shapes, and simplicity. Each piece is carefully crafted to be both beautiful and functional, with attention paid to the smallest details. The result is a collection of jewellery that is both elegant and edgy, perfect for those who want to make a statement with their accessories.


Finally, the fourth quality factor to consider when buying jewellery is the brand story. A brand’s story can give a piece of jewellery added meaning and significance, making it more than just a beautiful object but also a symbol of something greater. SUUS Jewelry was founded by two friends with a passion for design and a desire to create jewellery that was both beautiful and meaningful. Our brand story is one of creativity, passion, and a commitment to excellence. Each piece of SUUS Jewelry is designed with care and intention, and the brand’s dedication to quality is evident in every piece they create.

Read about us here.

In conclusion, SUUS Jewelry is a brand that embodies all of the quality factors that make a piece of jewellery truly special. From the high-quality precious metals used to make each piece to the impeccable finish, unique design, and meaningful brand story, SUUS Jewelry is a collection of accessories that are both beautiful and timeless. If you’re looking for high-quality jewellery that will last a lifetime while also making a statement, SUUS is a brand that is worth considering.

The Importance of Secure, Premium, and Environmentally Conscious Packaging for SUUS Jewellery

As customers, we’ve always been drawn to brands that notice the little details. The extra touches set them apart from the competition and make the overall experience that much more special. And when it comes to the jewellery world, there’s no shortage of options available. But what sets SUUS apart is our unwavering commitment to packaging.

At first glance, packaging may seem like a minor detail – something nice to have but not essential. But as someone who has worked with a fair share of jewellery over the years, we can tell you that the packaging matters more than you might think. Here are a few reasons why.

Secure Packaging

First and foremost, the proper packaging can make all the difference in keeping your jewellery safe and secure. We’ve all had the experience of receiving a package only to find that the contents have been jostled around during transit. And when it comes to delicate pieces of jewellery, that can be a significant problem.

Thankfully, SUUS understands the importance of secure packaging. Each piece of jewellery is carefully wrapped and placed in a sturdy, padded box to ensure it arrives at your doorstep in pristine condition. This attention to detail protects your purchase and shows that the brand truly cares about the customer’s experience.

Premium Experience

Speaking of the customer experience, packaging plays a crucial role in creating a premium experience for the buyer. It’s the first thing you see when your package arrives, setting the tone for what’s to come.

In this regard, SUUS goes above and beyond. Each order is packaged in a sleek, white box that exudes sophistication and luxury. It’s a slight touch, but it makes all the difference in how the customer perceives the brand. When you open that box and see your new piece of jewellery nestled inside, you feel like you’re receiving something special.

Environmentally Conscious

Of course, as important as packaging is, it’s not without its downsides. We’ve all heard horror stories of excessive waste and environmental damage caused by excessive packaging.

Thankfully, SUUS is a brand that’s committed to doing things differently. We understand that packaging impacts the planet, and we’re taking steps to minimize that impact. Our boxes are made from recycled materials, and they’re designed to be as minimal as possible while still providing the necessary protection.


But perhaps the most impressive aspect of SUUS’s packaging is its reusability. Too often, the packaging is a one-and-done affair. You open it up, remove what you need, and then toss it in the trash. But SUUS has created a box that’s designed to be used again and again.

Our white jewellery boxes are perfect for storing your jewellery when you’re not wearing it. They’re sturdy, compact, and stylish, so you can feel good about using them daily. And because they’re made from recycled materials, you can rest easy knowing that you’re doing your part to minimize your environmental impact.

Read more about jewellery storage here.

In conclusion, packaging may not be the first thing that comes to mind when you think about the world of jewellery, but it’s an important detail that should not be overlooked. SUUS understands this better than most, and our commitment to secure, premium, environmentally conscious, and reusable packaging is one of the many reasons we’re a brand worth supporting.